Q+A with Preloved

Before our event on Saturday we wanted to take a moment to chat with Julia Grieve, the founder of Preloved, who will be joining us in-store to showcase the Farminista x Preloved line. We love her story and can’t wait to showcase more fantastic collaboration pieces!

What inspires you as a designer?

At Preloved, I get a lot of our inspiration from taking the ordinary and making it extraordinary. For example, I’m often inspired by the vintage fabrics we source. Original button detail, plackets, patterns, pockets – we never know which direction they will take us in.

What is your favourite item in the spring Farminista x Preloved line?

The Jazz Festival Dress for sure!!! I remember when we were going over this style with Rox, she wanted the deadstock and the vintage to have some kind of contrast – how adventurous of her. But, I love how the end-product turned out, it’s so Preloved, yet with a touch of Farminista.


Why do you still make your collection in Canada?

Being able to keep every part of our brand truly Canadian, for the past 20 years, is probably our greatest accomplishment. With the support of our manufacturer, right here in Toronto, we have been able to cost-effectively produce a line that is of the highest quality, and coveted on the world stage. Staying in Canada was a conscious decision and one that has been a key factor in our success. It’s pretty incredible to be part of the “Made in Canada” brand. We couldn’t be more proud.

What inspired you to start your business?

The best ideas are the simplest ones. For Preloved, it was taking something old and make it new again. I have always had a love of vintage clothing, and the notion that what you are wearing is one-of-a-kind. The only problem is sometimes vintage clothing can have a bit of a “costume” feel…but, if you update it to give it a modern twist, then you have an incredible one-of-a-kind piece that is perfectly on trend. That was the idea behind Preloved, 20 years ago, and still is today!

Thanks Julia, for taking the time to answer our questions and we can’t wait to have you at the Tonic shop on Saturday!

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